Fashion is one of the most polluting industries in the world. Therefore, many companies in the Italian supply chain have launched interesting initiatives to transform the production system so as to reduce their environmental and social impact.
Supercharged simplicity takes a back-to- classics approach towards value-driven design, elevating the everyday through long-lasting appeal. It celebrates the warmth, quirkiness, and reassurance of bringing personality and pleasure to our quotidian life.
In order to innovate new materials and fabrics, we must look at their qualities and strength to create new and smarter fabrics. They can come from upcycling or recycling, they can come from the earth, land or sea… what is important is to create a new aesthetic that incorporate functionality, resistance and versatility all in one.